Creating a content marketing strategy includes more than just blogging. FSSG can help you determine goals and key performance indicators for your efforts, plan a content calendar and come up with creative and engaging post ideas, execute on the creation and distribution of those posts, and ensure your content builds relationships with partner organizations and websites than can lead to improved SEO and better search rankings.
Social media marketing, when done well, can be a time-consuming task. Rather than simply selling products or services, social media can help your organization create deep relationships with customers, creating active advocates rather than passive consumers. For FSSG’s social media clients, we spend time finding, sharing and adding value to compelling content (while always building relationships with content producers); ensuring quick-response social monitoring and reporting real success through social analytics.
It’s not enough to simply respond and share on social media—holding ongoing, thoughtful conversations with your most engaged customers will result in
building an engaged following for your business. And this won’t simply be useful by creating customers and advocates—you can turn to your friends and followers for real, honest feedback that can help determine the direction that your organization should take in the future. As with any relationship, we’re most honest with our closest friends.
One of the fastest, most engaging ways to build an active audience is through
live, event-based social media management, one of FSSG’s special talents. If you need help growing your community during a live event, turn over the reigns to your social accounts for a day and watch FSSG use conferences, community events and parties to help your social following explode.
When you’re in the middle of an issue advocacy campaign, there’s no better time to call upon friends. Too many organizations wait until times are tough to begin
building a coalition of allies and supporters. If you’re ready to prepare for your advocacy efforts today to ensure you’re not left alone in the face of opposition tomorrow, FSSG can help.
When it’s time to fight the good fight, grass-roots and grass-tops outreach is essential to ensuring success. Let FSSG help you create a plan to recruit influencers, power brokers, activists and ordinary citizens to your cause.
A coalition of one isn’t a coalition at all. Membership and partner recruitment is essential to your organization’s success. Let FSSG bring our relationships to bear, and reach out to build partnerships with like-minded people and organizations to ensure your campaign’s success. We’re always stronger in numbers.
We all make mistakes—we’re human. In these situations it’s essential to provide an authentic, contrite apology to ensure that relationships with your customers and advocates don’t turn sour. Let FSSG guide you through a strategy plan to communicate, apologize, fix mistakes and repair damaged relationships without jeopardizing your larger communications strategy.
But crisis isn’t always caused by a misjudgment—sometimes communications during periods of extreme growth can feel like a crisis. While your business is scaling quickly, it’s critical to communicate well internally and externally about upcoming changes and build relationships in new markets. Let FSSG step in to help your team keep the information flowing during your busiest times.
Communications challenges are rarely plain and never simple. If your problem doesn’t fit neatly into one of these categories, don’t worry. Get in touch for a free review of your communications goals and challenges.