Old-School Experience, Innovative Tactics
Melissa Roberts is the President of Free State Strategy Group LLC. With over a decade of experience managing marketing campaigns and community-building efforts, she brings experience spanning the political, marketing, non-profit and startup industries to the table.
Melissa cut her teeth managing field operations and running political campaigns in Boston and across Massachusetts. She then joined DCI Group in Washington, where she managed public affairs and community and social responsibility campaigns for Fortune 50 clients.
After returning home to Kansas City, Melissa served as a founding organizer for the 1 Million Cups program in Kansas City, where she grew the national and local social followings from zero to respective reaches of over 4.5 million per week and over 700,000 per week in one year and helped the team put plans and processes in place that allowed them to scale from serving one city to 50 cities.
When she’s not helping clients define and execute on their communications goals, Melissa serves on the Board of Directors of the Kansas City Startup Village and Band of Angels and the Advisory Board of the ArtsKC Fund. She is also active in the International Relations Council of Kansas City and the Sons and Daughters of Greater Kansas City.